Strategic Pillars:
Through its strategy, the Fashion Association implements all its activities based on four pillars:
Sector Promotion:
Developing best practices in the fashion industry by setting the best standards, intellectual leadership through research and publication, developing a network of international relations across the sector, and contributing to increasing the membership base of the association.
Professional Development:
Providing the right enablers to empower professionals advance their career paths by developing their skills, facilitating access to job opportunities, celebrating talents within the sector, and providing professional advice and guidance.
Legislations Enrichment & Sector Interest:
Advocating and supporting policies and legislations that serve the interest of the fashion sector and support its professionals.
Promoting Awareness & Networking:
Raise public awareness of the importance and value of the cultural sector, while enabling professionals within the fashion sector to positively influence the quality of life.
Strategic Objectives:
- Empowering the Fashion Association by increasing memberships and joining international associations.
- Developing standards and sharing best practices in the fashion sector.
- Improving professionals' future by providing education and training and enhancing communication while building strong local and international networking connections.
- Recognizing and supporting talents within the fashion sector through certificates and awards.
- Influencing and enriching policies and legislations related to the fashion sector.
- Maximizing events and campaigns of all kinds to raise awareness of the importance of the fashion sector and highlight the cultural identity.